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Moji 360 News
For Immediate Release
Moji Launches a Revolution in Massage with Moji 360™ Line of Products
Chicago, IL, Agusut 1, 2011 – Today, Moji will release Moji 360™, the company’s innovative suite of dynamic massage products. The line, which Moji is calling “A Revolution in Massage,” features omni-directional stainless steel spheres that allow athletes the freedom to massage with a constant motion similar to that of a professional massage therapist.
Massage is growing in popularity among athletes as awareness spreads about its performance-enhancing, warm-up and recovery benefits. The Moji 360 products take on-the-go sports massage to the next level by providing incredible portability and a more pleasant and practical experience.
The impact that Moji’s dynamic massage products will make on the industry is not lost on Moji Founder Victor Viner, “It’s an exciting time for our company as we see tremendous opportunity for our 360 line. Bottom line, our products help you recover and relax better than anything in the marketplace. ” By Q4 2011, the Moji 360 line will feature three products: Moji 360™, Moji 360™ Pro (featuring heat) and Moji 360™ Palm, positioning Moji to lead the industry’s booming massage category.
The Magic Behind Moji 360
Moji F.I.T. (Function Inspired Technology) is at the core of Moji innovation and ensures that products not only function therapeutically, but also function in everyday life. Moji F.I.T. mandates that products hit five essential deliverables: Efficacy, Mobility, Comfort, Convenience and Reusability.
This Moji F.I.T. philosophy is evident in Moji 360’s superior user interface. Omni-directional spheres break up webs of scar tissue, making Moji 360 more effective and less painful than static pressure. Multiple hand grips allow users to comfortably access even hard-to-reach areas. Moji’s TriZone technology, featuring varied sphere sizes and arrays, gives users the ability to easily adjust the intensity of the massage. The three complementary design components ensure that on the couch or at the desk, Moji 360 can be used both comfortably and effectively with minimal space and effort required.
Retailers across the country are understandably enthusiastic about the line’s launch. Pre-orders for the Moji 360 line have hit from as far away as Alaska. The endurance community shares that enthusiasm. Wendy Jaehn, Executive Director of Chicago Area Runners Association elaborates, “CARA has always promoted a comprehensive training plan that includes icing, heat and massage so little aches and pains do not turn into injuries and prevent attainment of our runners' goals. Moji's products have been part of our training programs given their performance and ease of use, and we look forward to adding the Moji 360 to the mix."
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For More Information
To purchase Moji 360™or for more information on Moji’s innovative products (Moji 360, Moji One, Moji Back, Moji Knee and Moji Neck+), visit www.gomoji.com. In addition to product and company information, the site features an Interactive Library with expert content on effective training, warm up, injury prevention, recovery and active living. Moji also supports a vibrant social community, which can be fuond at twitter.com/gomoji and facebook.com/gomoji.
About Moji
Moji was founded in 2007 with the goal of keeping active people active and pain-free. Founder Victor Viner has surrounded himself with a team that brings industry expertise in the areas of product design, marketing, manufacturing, operations, technology and content development. In addition to warm up and recovery, Moji products offer premium solutions for post-operative and rehabilitating patients. Moji pronounced [mo-G].
Contact
Lynne Hitchner
847.201.3637
hitch@gomoji.com
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For Immediate Release
Chicago-Based Athletic Brand to Launch New Line at Rock 'n' Roll Chicago
Chicago, IL, Agusut 1, 2011 – Mojii®, an innovative Chicago-based company, will celebrate its hometown roots and dedication to Chicago’s endurance community by launching its latest line at the 3rd annual XSport® Fitness Rock ‘n’ Roll Chicago Half Marathon benefitting the American Cancer Society®.
The 25,000-person race serves as the perfect venue for the launch of Moji 360™, the brand’s latest suite of innovative products. The products feature dynamic massage technology and Moji’s signature superior user interface. The half marathon is for Moji, a chance to honor the place where it all began.
Moji’s Chicago locale is unique for an athletic brand. Though the majority of the industry is based out West, Moji insists that Chicago is a fantastic place to grow such a company. Founder Victor Viner states, “Moji is all about keeping people active. Whether it’s a triathlon or a 10K, there are endless possibilities for pursuing your athletic goals in and around Chicago. The city’s strong athletic community, history of building great brands and appreciate for science-based innovation make it the perfect hub for Moji.”
Viner founded the company in 2007 with a goal of promoting proper warm up and recovery for athletes. The company’s first product, Moji Knee, a cold compression wrap, was designed to make icing more convenient and ultimately keep people active and pain-free. The company has since expanded to include a suite of cold compression and heat therapy products. Now, with the Moji 360 launch, the company is poised to enter new territory.
Massage is growing in popularity among athletes as awareness spreads about its performance-enhancing benefits. Moji 360 takes sports massage to the next level with omni-directional stainless steel spheres that mimic a professional massage therapist’s strokes. It’s an exciting addition to Moji’s premium line of warm up and recovery products and carries huge breakthrough potential for the fast-growing Chicago company. Wendy Jaehn, Executive Director of the Chicago Area Runners’ Association (CARA) agrees, “CARA has always promoted a comprehensive training plan that includes icing, heat and massage so little aches and pains do not turn into injuries and prevent attainment of our runners’ goals. Moji’s products have been part of our training programs given their performance and ease of use and we look forward to adding the Moji 360 to the mix.”
Retailers across the country agree as pre-orders for the Moji 360 line have hit from as far away as Alaska. “It’s an exciting time for our company and we’re proud to share it with Chicago,” says Viner.
***
For More Information
To purchase Moji 360™or for more information on Moji’s innovative products (Moji 360, Moji One, Moji Back, Moji Knee and Moji Neck+), visit www.gomoji.com. In addition to product and company information, the site features an Interactive Library with expert content on effective training, warm up, injury prevention, recovery and active living. Moji also supports a vibrant social community, which can be fuond at twitter.com/gomoji and facebook.com/gomoji.
About Moji
Moji was founded in 2007 with the goal of keeping active people active and pain-free. Founder Victor Viner has surrounded himself with a team that brings industry expertise in the areas of product design, marketing, manufacturing, operations, technology and content development. In addition to warm up and recovery, Moji products offer premium solutions for post-operative and rehabilitating patients. Moji pronounced [mo-G].
Contact
Lynne Hitchner
847.201.3637
hitch@gomoji.com
###
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